Your Marketing Team Is Busy.
Your Revenue Isn't.
When execution is running but growth has stalled, adding more activity won't fix it. You need strategic marketing leadership — someone who brings clarity to your strategy, aligns your team, and connects marketing directly to revenue. That's what Marketing Mason does.
B2B Tech Companies · $10M – $75M ARR · 2 Companies Scaled to Exit · Charlotte, NC & Beyond
15+ Years Marketing Leadership · SaaS · Health · Tech · Banking · CMO, VP & Director-Level Roles · 2 Startups Scaled to Successful Exit · Performance Guarantee
The Problem
Sound Familiar?
If you're a CEO or founder leading a growing B2B company, at least three of these have probably kept you up at night.
"We're spending on marketing, but I can't connect any of it to pipeline or revenue."
"We have an agency. But no one is owning the strategy. I'm still making all the decisions."
"Sales and marketing are constantly misaligned — and leadership is stuck in the middle."
"I know something is wrong with our marketing. I just don't know what to fix first."
"Our team is executing — content, campaigns, social — but nothing is actually moving."
"I need real marketing leadership — but a full-time CMO is a $200K+ commitment I'm not ready for."
If three or more of those landed — this conversation is probably worth 15 minutes of your time.
The Shift
Here's What Strategic Marketing Leadership Actually Changes
Marketing Mason doesn't just help your team do more. It brings the strategic layer your business is missing — the layer that makes everything else work.
Without Marketing Leadership
Random acts of marketing — no unifying strategy, no shared direction
"We're doing a lot but I can't see results" — activity without momentum
Sales and marketing in permanent misalignment — pointing fingers, losing deals
Unclear ROI — what's working, what's wasted, what to cut
Reactive decisions based on gut and guesswork — expensive and slow
With Marketing Leadership
A strategy your entire leadership team believes in — and can execute against
Clear 90-day priorities, measurable wins, and forward momentum that compounds
One direction, shared language, and pipeline accountability across both functions
A real dashboard that connects marketing activity directly to revenue
A predictable, repeatable growth system built on data and clear priorities
Engagement Models
Three Ways to Work with Marketing Mason
Whether you need fast strategic clarity, an embedded executive leading your marketing function, or senior oversight for a capable team — there is a clearly defined engagement built for your situation.
Tier 1 · One-Time
Half-Day Strategic Consult
Immediate clarity. 1 focused session.
A 4-hour bespoke working session to solve a specific marketing problem, reset strategy, or unlock clarity fast. Arrives with 14 days of prep. Leaves you with an immediate action list, documented blindspots, and a prioritized campaign agenda for the next 3–6 months.
From $5,000 / session
Tier 2 · Core Offer
Engaged Fractional CMO
Embedded executive. 10–18 hrs/week.
I operate as a part-time member of your leadership team — building the marketing strategy, leading your team, overseeing vendors, and aligning marketing to business goals. Not consulting from the outside. Actual embedded leadership. No tactical execution included.
From $8,000 / month
Tier 3 · Monthly
CMO Advisor
Senior oversight. No daily involvement.
For companies with marketing leadership already in place. I provide weekly advisory sessions, leadership coaching for your marketing director, quarterly strategy alignment, and 24–48 hr access for strategic questions. Available after a Consult or Engaged sprint.
From $3,000 / month
Not sure which engagement fits your situation? Book a free 15-minute call — I'll tell you honestly which one makes sense, or whether you're not ready for any of them yet.
Who This Is For
Built for Leaders Who Are Done Guessing
You're a CEO or founder leading a B2B tech or tech-forward company — typically $10M to $75M ARR — with a small internal marketing team and a real growth mandate. You need more than a vendor. You need a partner.
You have 1–3 marketers on staff but no one is playing the CMO role
You're investing in marketing without confidence in your strategy or ROI
You've outgrown your agency — but aren't ready to hire a full-time executive yet
Sales and marketing are disconnected, and it's costing you deals
You need someone to own the marketing function — not just execute tasks
You want a strategic partner who thinks like an executive, not a vendor who waits for a brief
Who We Work With
$10M – $75M
Annual recurring revenue range
1–3
Internal marketers (without strategic leadership)
B2B Tech
SaaS, health tech, fintech, and tech-forward companies
2 Exits
Companies Marcus has helped scale to successful acquisition
Why Marcus
You're Not Getting a Consultant.
You're Getting a Partner.
"I only succeed when I help you win."
Marcus Hermens has held CMO, VP, and Director-level marketing roles across SaaS, Health, Tech, and Banking. He has been in the seat you are trying to fill — built marketing from scratch, rebranded global companies, and helped two startups scale from inception to successful exit.
20+ years leading and scaling marketing teams & divisions
Fractional CMO for high-growth companies across SaaS, tech, healthcare & multi-location B2B / B2C
Built and scaled 3 companies — two to exit
AI-forward strategist & engineer
Executive coach specializing in EOS, StoryBrand, BOS, and various scaling playbooks
"My philosophy is simple: I only succeed when I help you win. That's not a tagline — it's how I've built every client relationship I've ever had. There's no one more driven than me, because your success is mine."
— Marcus Hermens
· Fractional CMO & Founder, Marketing Mason
What Clients Say
Real Results. Real Names.
Not lorem ipsum. Not stock photo stock quotes. Real executives. Real outcomes.
★ ★ ★ ★ ★
“
It was a pleasure and a significant value-add to work with Marcus and benefit from his marketing savvy and experience.
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Mark F. Roberts
COO / Rainmaker / Business Accelerator
★ ★ ★ ★ ★
“
Marcus and I would brainstorm regularly and then he'd develop many of our concepts into sustainable and profitable solutions.
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Eric Hillman
Exited Founder · Europa Sports Products
★ ★ ★ ★ ★
“
Marcus spearheaded our brand's evolution and marketing. The more resources you afford him — the bigger the results.
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Lee Demby
Technology Executive, Founder & Investor