⎯ ABOUT MARCUS HERMENS
I've Scaled It.
Led It. Built It.
From $30M
to $500M.
Fractional CMO, operator, and growth architect. Marcus has led marketing inside companies from early-stage to half a billion — and now brings that experience to companies that need the leadership level, not just more execution.
$30M → $500M
47-Person
3 Exits
20+ Engagements
Executive engagements, 8+ industries
Companies scaled to acquisition
Marketing team built & led
B2B company scaled over 10 years
⎯ THE STORY
Built at Scale.
Not Just
Advised on It.
I didn't come up through an agency. I came up through the business — running divisions, sitting in leadership meetings, making the calls that moved companies forward. Marketing wasn't my first language. Business was.
I scaled a B2B healthcare company from $30M to $500M over a decade. Built two profitable divisions from nothing. Led a 47-person marketing team. Helped three companies reach acquisition. All at the operator level.
When I built Marketing Mason, I did it because I kept seeing the same gap: smart founders with real businesses, spending on marketing with nothing to show for it. Not because the work wasn't happening — but because no one was owning the function at the leadership level.
$500M
Peak revenue of a company Marcus led marketing for, scaled from $30M over 10 years — B2B healthcare services.
2
New business divisions built from zero. One became a top-3 revenue line within 3 years.
5
Executive leadership boards served on, including as a Vistage member — trusted advisory for top CEOs and executives.
20+
Engagements across SaaS, technology, healthcare, residential services, banking, and manufacturing.
⎯ WHY MARKETING MASON
You Shouldn't Be the One
Making Every Marketing Call.
Many CEOs I meet became the default CMO because no one else was qualified. Every campaign needs their approval. Every vendor relationship runs through them. They're the bottleneck — and they know it.
Marketing Mason exists to solve that at the leadership level. I take the seat, own the function, and build the system — so you get back to running the company.
The goal isn't to make you dependent on me. My job is done when your marketing operation can run without a fractional CMO. Some clients reach that in 9-12 months. Some want ongoing leadership longer. Either way, we get there with intention.
My job is to make marketing not depend on me to function
— and then to make sure it doesn't depend on you either."
— MARCUS HERMENS
FARCTIONAL CMO + MARKETING MASON
⎯ ENGAGEMENTS
Six Things
That Don't Change,
Regardless of the Client.
These aren't values on a wall. They're how I operate in every engagement, every meeting, every conversation.
Business First
Marketing exists to serve the business. Before I recommend a channel or campaign, I need to understand the revenue model, the sales motion, and what the company is actually trying to accomplish in the next 12 months.
Honest Over Comfortable
If the plan isn't working, I'll say so. If the team isn't capable of executing the strategy, I'll tell you. If your instinct is wrong, I'll push back. Honest conversations are the service.
Systems Over Heroics
The goal is never to be the smartest person in the room. The goal is to build a marketing function that runs without me in the middle of it. If I'm the bottleneck, I've failed.
Shoulder to Shoulder
I'm not a memo-and-leave consultant. I show up in the meetings, I work with your team, and I'm reachable when decisions need to be made. Embedded, not advisory.
Revenue as the Scorecard
Marketing that can't connect to revenue isn't marketing — it's activity. I build attribution from day one and measure everything against what it does for the business.
Trust as the Foundation
Every recommendation I make has to hold up to scrutiny. I don't recommend vendors for kickbacks, I don't oversell scope, and I don't stay in engagements past the point of value.
⎯ THE JOURNEY
Career Milestones That Shaped the Work.
2024
CURRENT
Marketing Mason — Founder & Fractional CMO
Serving 20+ companies across healthcare, technology, professional services, and specialty industries as an embedded Fractional CMO. Working with West Music, Performance Orthopedics, Energy-Tech Advisors, and others. Co-Founder of Tech Founders of York County (TFYC).
FRACTIONAL CMO
2022
LEADERSHIP & COMMUNITY
CMO B2B Health& Fitness Business — $30M to $500M
Led marketing through aggressive growth and scale. Built the marketing team from scratch to 47 people. Created two net-new business divisions, one of which became a top revenue pillar. Sat on the executive leadership board throughout. Helped navigate three acquisitions.
VP / HEAD OF MARKETING
2016
GROWTH MINDED
VP for Multiple Startups & Tech — Bootstraps to Acquisition
Served on five executive leadership boards. Member of Vistage — the premier CEO peer advisory network. Advised and led growth-stage companies on organizational design, go-to-market strategy, and marketing infrastructure. Built the operator instincts that define the fractional work today.
VP / HEAD OF MARKETING
FOUNDER
2010
SERIOUS SCALE
Executive Leadership — Boards & Growth-Stage Companies
Served on five executive leadership boards. Advised and led growth-stage companies on organizational design, go-to-market strategy, and marketing infrastructure. Built the operator instincts that define the fractional work today.
VP / HEAD OF MARKETING
⎯ CREDENTIALS & AFFILIATIONS
The Networks and Frameworks Behind the Work.
CMOx Practitioner
Certified in the CMOx Functional Marketing® Framework — the operating system used by the world's top Fractional CMOs.
Vistage Member
Member of Vistage — the world's largest CEO peer advisory organization. Access to best practices, accountability, and peer-level insights.
Co-Founder, TFYC
Co-Founder of Tech Founders of York County — building a community of innovative entrepreneurs in the Charlotte–York County corridor.
Co-Founder, TFYC
Co-Founder of the Founders' Forum — a cohort of tech-forward and innovative scaling entrepreneurs in the region.
AI Marketing Speaker
Speaks on AI strategy and marketing systems for founders and executive leaders. Translates technology into business-first implementation plans.
“Your time is precious - so why wait?”
⎯ READY TO WORK TOGETHER?
If This Resonates,
the Next Step
Is Simple.
Take the free 7-minute readiness assessment. You'll get a marketing score, your highest-leverage gap identified, and a clear picture of what success looks like — before any conversation is required.