FRACTIONAL CMO
CMOx PRACTITIONER
You're Spending on
Marketing.
You’re Still Not
Sure It's Working.
Marcus Hermens embeds as your Fractional CMO — the strategic leader your team has been missing. He owns the function, runs the team, and makes marketing something you can finally measure against revenue.
VISTAGE
$30M → $500M
B2B company scaled over 10 years
47-Person
Marketing team built & led
3 Exits
Companies scaled to acquisition
20+ CMO
Fractional engagements, 8+ industries
—THE SITUATION
Growth Is Happening.
Marketing Isn't
Keeping Up.
The problem isn't effort.
It's the absence of
marketing leadership.
Here's what it looks like inside companies at $10M–$100M — Just the ones Marcus talks to every week.
It's not a creative problem.
It's not a budget problem.
It's not an effort problem.
It's a leadership problem.
Here's what it looks like inside companies at $10M–$100M — the ones Marcus talks to every week.
- 01 You're still approving every campaign. You became the marketing decision-maker by default.
- 02 The team is executing. Nobody's leading. Activity is up, pipeline isn't.
- 03 The agency delivered a strategy. You're still waiting for a revenue outcome.
- 04 Sales and marketing are working in separate directions. You're the only one who sees both.
- 05 You can't tell which channel, campaign, or message actually drove the last deal closed.
- 06 You've hired smart people and bought good tools. The gap is in who's connecting it all to growth.
