What 20 Years Inside
Growth-Stage Companies
Teaches You.

No content marketing.

No recycled LinkedIn advice.

These are the frameworks, observations, and honest takes from leading marketing inside companies doing $5M to $500M.

A person in a suit raising their arms towards the sky in an upward motion, standing outdoors in front of tall glass buildings, with additional older brick buildings on the side.

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The Fractional CMO Isn't a Trend.
It's a Structural Fix.

Companies doing $5M–$50M have a leadership gap that agencies can't fill and full-time hires can't justify. Here's why the model works, who it works for, and what it looks like when it doesn't.

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FRACTIONAL, HIRING
Hiring a Marketing Manager vs. a Fractional CMO: A Real Comparison
FRACTIONAL, HIRING

Same budget. Completely different outcome. Most CEOs hire a marketing manager when what they actually need is someone who can own direction. Here's the real comparison — and how to know which one fits your stage.

4 min read · Hiring a Fractional CMO Article

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FRACTIONAL, HIRING
FRACTIONAL, HIRING
How Much Does a Fractional CMO Cost? (And What You're Really Paying For.)
FRACTIONAL, HIRING

The sticker price is $6K–$15K/month. The all-in math is bigger and more interesting. Three engagement tiers, the hidden costs most CEOs miss on a full-time hire, and the honest ROI frame most cost articles avoid. The working breakdown before anyone quotes you a number.

8 min read · Hiring a fCMO Article

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FRACTIONAL, HIRING

Every Article, Every Framework

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HIRING A fCMO Marcus Hermens HIRING A fCMO Marcus Hermens

How to Hire a Fractional CMO: The CEO's Playbook.

The 7-step hiring playbook that actually works. Diagnose first, define by outcome, source narrowly, vet with a working session (not a pitch), reference the exits, structure the engagement, onboard like a full-timer. Five operator questions with good answers vs. red flags side-by-side — and the 4 disqualifiers that should end a conversation on the spot.

6 min read · Hiring article

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